PwC has accelerated its push into cryptocurrencies, expanding advisory, compliance, and accounting services as U.S. regulation has clarified and stablecoins gain institutional traction. PwC is positioning this expansion around tokenization, stablecoin integration, and forensic capabilities aimed at corporates and financial institutions.
This strategic shift aligns with recent U.S. legislative momentum, including the GENIUS Act and the CLARITY Act, alongside accelerating market acceptance of stablecoins. Stablecoins are currently valued at more than $260 billion and are projected to reach $2 trillion by 2028.
Expanded scope beyond audit and tax
PwC is moving beyond traditional audit and tax offerings to deliver a broader suite of institutional-grade services across digital assets. The intent is to reduce operational and legal friction for organizations that want to add digital-asset exposure.
On the tokenization front, PwC is supporting real-world asset and securities initiatives, including work on how issuers structure offerings and custody frameworks. This work is designed to translate tokenization concepts into implementation-ready operating models for issuers and counterparties.
PwC is also scaling regulatory compliance support focused on AML/CFT, disclosure practices, and cross-jurisdiction coordination under regimes such as MiCA. These services are built to help institutions align governance and controls with fast-evolving regulatory expectations.
Stablecoins, risk, and what changes next
On stablecoins, PwC is supporting strategy for payments, treasury, and cross-border settlement use cases as stablecoins move into more mainstream roles. The value proposition emphasized here is faster settlement, cost efficiency, and improved liquidity workflow design for institutions.
Regulatory clarity in the U.S. is a key catalyst, with the GENIUS Act and the CLARITY Act establishing clearer guardrails for stablecoins. Those guardrails include reserve quality expectations and public disclosure of reserve composition to strengthen market confidence. The framework described also aims to support near-100% backing in high-quality instruments such as short-term Treasuries.
PwC’s approach is being shaped by global policy complexity as well, including Europe’s MiCA, evolving frameworks in Asia, and emerging rules in Latin America. The operating priority is cross-border consistency so multinational clients can manage compliance without fragmented regional playbooks.
Accounting treatment is also positioned as a near-term inflection point, with the Financial Accounting Standards Board scheduled to address stablecoin and crypto-asset accounting in 2026. That accounting direction will influence how firms classify and disclose digital assets on financial statements, shaping institutional comfort with adoption. In combination with stablecoin rule implementation, clearer accounting and regulatory parameters are expected to reduce a structural barrier to institutional participation and improve operational integration.
